The IPL 2019 was a glittering affair with so much to talk about, both on and off the pitch. Blazing shots, some questionable calls and absolute mayhem in the stadiums all around the country were seen during the course of the season.
On the business front too, there have been major talking points for the cash-rich cricket tournament. Indian video streaming platform Hotstar recorded a whopping 18.6 million concurrent viewers during the live coverage of the finals on Sunday, breaking their own record from last season.
The Star India’s over-the-top (OTT) platform, which was acquired by Disney as part of its US$71.3 billion takeovers of the fox assets, positioned a benchmark of 10.3 million simultaneous views a year ago.
Hostar surpassed last season’s total viewership in the first three weeks of IPL 2019. The streaming platform, which acquired IPL rights in 2017, shared its new best in India, as millions flocked to the website and app to watch Mumbai Indians fight it out to be crowned champions for the fourth time.
The results not only took it up a notch for the OTT platform but also played well for the upcoming cricket World Cup, which Hotstar will also stream in India.
Hotstar’s previous record for the Royal Challengers and Mumbai Indians finals last year in March was 12.7 million viewers. The streaming platform also revealed that viewers were engaged on the platform twice the time as compared to last year.
For the 2019 campaign, Hotstar launched a new tool for the IPL coverage called Koi Yaar Nahi Far, which enables fans to invite their friends and family members to watch matches together on the platform.
Hotstar’s chief product officer, Varun Narang previously said, “The remarkable rate at which the viewership has grown over the years is a testament to the audience pull that Vivo IPL enjoys.”