GRADO from the house of GBTL and OCM has joined hands with Indian Premier League (IPL) side Sunrisers Hyderabad (SRH) to become team’s Principal sponsor for the 2019 edition. Apart from being partners on the field, GRADO will also launch its Cotton Collection, with fabrics created to beat the heat and still be comfortable and fashionable.
Along with this, there will be a stand named as ‘GRADO’ reserved for ardent Sunrisers fans on their home turf. An experiential space will also be created for the cricket aficionados. The fabric company has tied-up with key SRH players, namely Kane Williamson, Bhuvneshwar, Rashid Khan and Yusuf Pathan in order to promote their brand. The members will also shoot in stunning Cotton Collection fabrics.
Speaking about the association, Rajendra Agarwal, Mentor, GRADO, said, “The opportunity to collaborate with Sunrisers Hyderabad as their Principal Sponsor was a momentous stride for us. Our brand and SRH have a lot in common – team spirit, hard-work, well-synced functions, and continued dedication.”
Delighted about this alliance, K. Shanmugham, CEO, Sunrisers Hyderabad said, “We are delighted to welcome GRADO as the principal sponsor with Sunrisers Hyderabad for the forthcoming season. GRADO is a prestigious brand in the luxury fabric segment and their philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be exhilarating, and hopefully in our case, a triumphant journey ahead.”
The GRADO Cotton Collection will comprise of modish fabrics in vibrant shades and patterns which include solids, checks, stripes, micro, and macro structures and much more.