Cricket is a religion in India, and the players are no less than Gods. Other than being Gods and playing some exceptional cricket, these players also spend a lot of time giving the Bollywood actors a run for their money. Every other brand either has a Bollywood actor or a cricketer promoting their products, especially with the IPL season in full swing.
MS Dhoni is the undisputed king when it comes to brand endorsements. The Chennai Super Kings and former Indian captain has done so many endorsements, one has probably lost count. His most recent ones have been for Jio, through his IPL franchise and netmeds.com on an individual basis.
However, these are in the past as Dhoni has another brand endorsement to his name. This time around, it is the world’s largest bus ticketing platform – redBus.
Dhoni will don a look that we have never seen him in even after all these endorsements. The cameo is a full-fledged campaign and is set to launch soon. The plan for redBus is to launch this campaign all over the online and offline platforms.
The Indian wicketkeeper and former skipper is the perfect face for the brand with his high recognition and following as far as the sea stretches.
Prakash Sangam, CEO, redBus, announced the association with MS Dhoni – “We are happy to embark on this collaborative journey with MS Dhoni. Together we will continue to strengthen the redBus brand and enhance our presence across the country. Dhoni is the epitome of a King in his domain and a go-getter, a kindred spirit that connects well with redBus values. At redBus, we believe in empowering bus operators and passengers through our technology solutions and enhancing the bus travel experience. We believe in building strong relationships and we look forward to a fantastic partnership with Dhoni.
“I am extremely delighted to associate with redBus, which is making a huge difference to the way people book their bus tickets to travel. It reminds me of my early days when I traveled distances for cricket, undergoing the hassles of a last-minute rush, unavailability of seats and without any option to choose seats. Looking back, I wish I had redBus as an option,” Mahendra Singh Dhoni, Indian cricketer, said.
With the mammoth figure that MSD is, it is pretty certain that the campaign is going to be an absolute banger!