It is no news that footballers and sports stars have a special fetish for premium cars and mostly, the giant Range Rovers. Most of us wonder why these cars look different from the other and we eagerly wish to know where these stars get their cars modified from. Well, the wait ends here!
Simon Daern is the name behind Urban Automotive; he is the creative manager and the managing director of the firm. One must wonder how these stars can trust their prized possessions for a makeover. More so, these cars are mostly Range Rovers and Land Rovers, which already cost around £150,000- plus. After paying this price to purchase the car, they are willing to spend another £50,000 just to get it modified from this genius.
Just recently, Manchester United striker – Marcus Rashford was seen in a Range Rover that has been modified by Simon Dearn and his team at Urban Outfitters. Ashley Young, Jermain Defoe and a few others also have been speculated to have modified their cars from this, particularly famous car modifier.
This beautiful, shiny Mercedes G-Wagon is another car that has been modified by the Urban Automotive team. It is speculated to be owned by a Premier League footballer as well.
The showroom is an absolute paradise for a car lover, there’s nothing better than the swankiest cars being modified to an even better version! Simon was someone who was working in the IT business a few years ago and now he is probably living his best life.
Simon says, “After 20 years of wearing a suit every day, I decided I wanted to do something different. Cars were the thing I was most passionate about. I started the business from home, just doing a few cars. But it was really difficult as people really didn’t want to buy from someone’s driveway!”