American sports lifestyle brand ’47 and Premier League side Liverpool share a respectable working relationship and the two have come up with yet another collaboration by launching their AW18 (Autumn/Winter 2018) collection. And if you think this is yet another fashionable alliance between the two brands, you are highly mistaken.
The Premier League has decided to represent the roots of the city by bringing in four local talents together in the project. First in the list is Danny Melia – a drummer from a local band Queen Zee – has been roped in followed by the presence of Jacqui McAssey, who is a Senior Lecturer in Fashion Communication at Liverpool John Moore University.
McAssey founded GIRLFANS in 2013 which is an ongoing photography project. It is a self-published work of original text and images which highlights the culture of the past, present and the future of female football fans. Then there is Nadia Atique, who proudly says “I’m Muslim, I’m proud and I support Liverpool. Why not?”
A fashion graduate from the Liverpool John Moores University, Nadia has time and again showed her love for the Red half of Merseyside in her work. Having been featured on Vogue this year, Nadia received several accolades for her efforts. And the final name in the lot is MC Nelson; a musician and a rapper from Liverpool.
As far as the collaboration is concerned, products such as caps and winter headwears in traditional Liverpool colours have been launched. And to commence, four Liverpool players, namely Fabinho, Daniel Sturridge, Trent Alexander-Arnold and Roberto Firmino were pictured.
Both Liverpool and ’47 have been working together for a long time, having launched a headwear collection for 2016-17 season two years back.