In a big move to strengthen their ever-growing popularity in the Asian market, Manchester United have launched a Chinese New Year limited edition collection. The range boasts of a graphic tee, sweatshirt and pant, along with a ZNE hoodie.
It is not the first time that a European brand has taken to the Chinese New Year to add impetus to their appeal in Asian markets. The Red Devils have gleefully jumped onto the bandwagon with the launch of this training cum lifestyle collection.
ZNE Hoodie – Chinese New Year (source: adidas.co.uk)
ZNE Hoodie full image – Chinese New Year (source: adidas.co.uk)
The words “Manchester United” are written in Chinese on a tape at the bottom right of the sweatshirt, while the back of the sweatshirt as well as the t-shirt don the Chinese symbol for good fortune with a lucky-cloud print.
The launch is also a move to establish their position of the most influential team in China, which they held in 2017 and 2018, but unfortunately went down to the third position this year.
Trackpants – Chinese New Year (source: adidas.co.uk)
Trackpants logo – Chinese New Year (source: adidas.co.uk)
T-Shirt nametag – Chinese New Year (source: adidas.co.uk)
T-Shirt back with Chinese symbol of good fortune – Chinese New Year (source: adidas.co.uk)
You can get your hands on the collection here:
https://www.adidas.co.uk/manchester-united-chinese-new-year-sweatshirt/DZ0458.html
