Continuing their ceaseless growth in the global market, English Premier League side Manchester United have bagged yet another sponsor in their kitty, this time partnering with a Hawaii-based sunglasses and eyewear brand, Maui Jim. As part of the deal, Maui Jim will supply their products – which involves their sun and optical range – to Manchester United’s first team, academy and women’s teams.
And as Manchester United quote, these merchandises will be made available for the fans at the Old Trafford Megastore from 26 February. “Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands,” said Manchester United group managing director, Richard Arnold. And it indeed bespeaks the aforementioned fact without a slightest of doubt given the reach and engagement the club has been gathering over the years.
Despite observing a relative downside to their social media gathering, United, in the end, gained 5 million new fans on Instagram in 2018, which in reality is 1 million less than what Liverpool acquired.
But as United are gaining the momentum again under their caretaker manager Ole Gunnar Solskjaer, expect a change in numbers by the end of the year. While this remains a completely different ball-game, the club’s management has been working in full flow as far as the acquiring sponsorships are concerned.
It was only last week that The Red Devils secured a mouth-watering deal with a grooming brand Remington, who are now the club’s first official electrical styling partner.
Meanwhile, as far as Maui Jim goes, the company was founded 300 years ago and while speaking about the partnership, Jay Black, Maui Jim’s vice president of global marketing, deemed absolutely delighted.
“For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.”
For the campaign, several Manchester United stars including the French duo of Paul Pogba and Anthony Martial, Jesse Lingard, David De Gea and summer acquisition Fred portioned the frame.