In the world of sports, new deals are made every other year and some of them are off the roof when it comes to the business front. Major clubs around the world, especially European football clubs, look to seal record-breaking deals with some of the biggest brands in the sports industry, thus creating an impact on the overall business.
Spanish football giants Real Madrid are set to sign a huge deal with German sports brand Adidas, that will see the club take over their arch-rivals Barcelona who stay loyal to Nike.
This reported deal will see Real Madrid become the top-earning football club in the world in terms of kit sponsorship.
The rivalry between Real Madrid and Barcelona is a mirror image of the rivalry between two of the most iconic sports brands in the world – Adidas and Nike. Each team represents each brand and there is a sense of a perfect symmetry between the two.
Barcelona have signed a lucrative ten-year deal with Nike recently that’s worth a reported €105 million per season plus additional miscellaneous amounts depending on performances. Now, reported by various Spanish media outlets, Real Madrid are set to join the €100 million+ per season club.
There have been early indications that the deal will be in the range of €100 to €120 million per season plus performance additions. Real’s current deal has dropped below market levels with €35 million a season after been signed in the 2011-12 campaign.
The new deal is expected to last ten years and will be a direct competitor to the Catalan giants in terms of financial outputs.
Real Madrid enjoy a long-lasting relationship with Adidas and now considering the return of their favourite son, Zidane as the manager, the two look to stay close to each other.
Adidas are also keen to see Manchester United superstar Paul Pogba going to Madrid. With speculations around every corner in the football world, this could add more weight to rumours currently surrounding the French footballer and more potential proof of brand power.