Football governing bodies have been taking it up a notch when it comes to clubbing with various entities to promote and develop the sport in their respective countries. The UK is a hot hub for football, and their governing body The Football Association (FA) has now agreed on terms with Google Cloud on a four-year partnership.
Under this partnership, Google Cloud will become FA’s official cloud and analytics partner for England’s national soccer teams. The agreement also sees the Cloud form part of it’s on and off-field operations at St. George’s Park, the home ground of the FA’s national soccer center.
The national technical staff is already making use of ‘G-Suit’, a Google feature that will help enhance English soccer’s elite player pathway. Efforts are also being made by the technology in aiding the development of a new Player Profile System (PPF), which will measure athlete performances.
The FA have also made arrangements that will see the technology help to promote female athletes in the sport and double their participation.
FA’s director of women’s football said, “The FA’s mission is to develop the game for all. I am looking forward to partnering with Google Cloud to see how technology can tackle some of these societal challenges.”
Dave Reddin, the FA’s head of team strategy and performance said, “We believe technology is a key area of potential competitive advantage for our 28 teams and everything we do at St George’s Park.”
“We have progressively built a systematic approach to developing winning England teams and through the support of Google Cloud technology, we wish to accelerate our ability to translate insight and learning into performance improvements.”
FA are not the only sporting body to partner with Google, The NBA’s Golden State Warriors have also partnered with the technology, after an announcement they made earlier this year in February.