Two of the world’s major industries – sports and entertainment, have always had a close bond with each other. Be it celebrities owning sports team outlets or sportsmen eventually getting into movies, the relationship between the two is out there for everyone to see.
Football, cricket, and wrestling might be at the top of this, with major athletes in the three sports having connections with the entertainment industry. The newest to join the league is Formula 1.
The highest level of racing, Formula 1, earlier this week, collaborated with Hollywood megastar Will Smith. Tieing up with the actor’s content studio – Westbrook Studios and Apollo World Touring, a creation and licensing firm, Formula 1 aims at putting celebrities through various pre-filmed stunts and challenges at race weekends.
From Formula 1’s perspective, getting a wider audience to come back to the races by using the mass reach of celebrities will help them achieve their goals of promoting the sport all over the world.
Sean Bratches, commercial boss of Formula 1 said:
“As we continue to build F1’s entertainment and content offering, partnering with Will and Westbrook and the team at Apollo is an amazing opportunity to attract even more star power to F1 and the Grands Prix around the world, engaging with an even wider audience.”
What sparked the deal? Last year, Will Smith attended the Abu Dhabi Grand Prix as racing champ Lewis Hamilton invited the star for the event. An episode of ‘Will Smith’s Bucket List’ was also produced where the star raced on-track against his son Trey in Mercedez road cars.
Commenting on the deal Smith said:
I’ve always been a massive fan of the Formula 1 world and fell even more in love with the sport at last year’s Abu Dhabi Grand Prix. F1’s commitment to creating engaging and inspiring content for its fans mirrors our mission at Westbrook Studios. The synergy of our storytelling is undeniable, and I’m excited for fans to join us on this wild ride.”
It would be interesting to see the glamour level sore up when world-famous celebrities work together with Formula 1. The deal is set to take off officially in 2020.