Golfer Tiger Woods pulled off an incredible comeback in his career after winning his first major at the Masters on Sunday by claiming a fifth Green Jacket in 11 years.
The 43-year-old won his fifth Masters title by one stroke. It’s his first major victory in over a decade and just his second PGA Tour victory in more than five years. He clinched his victory over Dustin Johnson, Brooks Keopka and Xander Schauffele. The victory also marked the first time Woods had reached the winner’s circle at a major without leading after 54 holes.
While the world joins him in his improbable Masters victory, it will reward the few major brands that stuck with him through his struggles, and the ones that joined him when he was near the low point of his career.
The American giant Nike has been associated with Woods since 1996 and built its golf business around his stardom. Woods was once making $30 million per year from Nike, according to Forbes, but in 2016 the company announced it would stop making golf clubs, balls and bags. They are still Woods’ apparel partner though.
Other brands that have been associated with The Masters winner are Monster Energy Drink – branding his bag since 2016, TaylorMade – his club sponsor and Bridgestone Corp – who make his golf balls. Other smaller deals include one with Hero MotorCorp Ltd. and Kowa.
During Sunday’s final round, Woods’ prominent placement was a boon to many of those brands with Monster receiving $960,000, Nike’s $22.5 million in exposure and Bridgestone’s $134,000.
The brands that dropped him out or lost ties with the player due to his career marred by marital trouble, substance abuse, multiple surgeries and inconsistent playing, include AT&T Inc., Procter & Gamble Co.’s Gillette, General Motors Co.’s Buick and watchmaker Tag Heuer.
While the player is enjoying winning his first major in nearly 11 years, it cost huge losses for three sportsbooks in particular. William Hill, FanDuel and DraftKings each said they paid out more than $1 million.
FanDuel Group, which ran a refund promotion tied to its fantasy product, said it lost $2 million when Woods secured the win, and William Hill U.S. lost $1.2 million. Another name in the bookies is that of The Westgate Las Vegas SuperBook which lost nearly $100,000.