Known for their brilliant initiatives, the US-based sportswear brand Nike has taken another step in the sporting world by introducing their new Hijab designs for the Muslim athletes.
It was in process of development for many years, but has now been made official after a successful testing done by several sportswomen which also includes the figure skater Zahra Lari.
The design has been very well executed as they have used a stretchy fabric which includes small holes for proper breathing. It will come in black, grey and obsidian designs and Guardian has reported that it will be up for sale in 2018.
Lari, who will be participating in Winter Olympics next year in Pyeongchang, South Korea to represent the United Arab Emirates posted a photo on her Instagram profile stating: Can’t believe this is finally here!!”
Can’t believe this is finally here!! I’m super super excited to announce the Nike Pro hijab !! So proud to be part of this incredible journey ???? #nikewomen #girlpower #Repost @vivienneballa with @repostapp ??? New Nike ‘Pro Hijab’ campaign out today. Featuring Zahra Lari ?? _____________ #nike #nikewomen #campaign #prohijab #hijab #justdoit _____________ ??: @viviennesballa
Back in October 2016, the U-17 Women’s World Cup was the first time when the spectators saw the players wearing headscarves during a Fifa event.
Rio Olympics 2016 was the first event for the United Arab Emirates where the fencer Ibtihaj Muhammad represented the country wearing a hijab. She eventually won the Bronze. Besides that, Egyptian beach volleyball player Doaa El Ghobashy played wearing hijabs.
“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” Nike wrote in a statement.
“This movement first permeated international consciousness in 2012, when a hijabi runner took the global stage in London,” the statement adds, referring to Saudi Arabia’s Sarah Attar, who competed in the 800 meter race at the 2012 London Olympics.”