World No. 1 tennis player Naomi Osaka is the first ever Nike star to feature other brands on her Nike-sponsored threads. Her deal includes with the sporting brand giant includes a company-first proviso that allows the branding of her existing sponsors to be featured on her Nike outfit that she wears on the court. This provision was not even provided to Roger Federer or Tiger Woods! The only other tennis player to have come close to such a provision is Chinese star Li Na who got away with featuring two Chinese brands on her Nike outfits.
By featuring multiple brands, her outfits can be valued at one of the richest clothing items in women’s tennis history. Only Maria Sharapova ($ 12.5 million) and Serena Williams (unconfirmed $ 18 million-per-year deal) have richer sponsorship agreements.
Earlier this year, she made the switch from Adidas to Nike. While the financial terms of the Nike deal have never been confirmed by either party, reports at the time claimed that the 21-year-old star will earn more than $12 million ($US8.5) per year.
The Madrid Open began on 3 May 2019 and Osaka’s outfit was one of the major talking points as she stepped onto the court. It featured emblems of credit card company Mastercard as well as Japanese noodle brand Nissin and Japanese airway company ANA.
Naomi represents Japan and happens to be the first Asian to hold the top rankings in singles. She has won three titles and reached five finals on the WTA Tour. Her shy personality off-court should not be underestimated. On the court, she has an aggressive playing style with a powerful service that can reach 125 miles per hour (200 km/h).
Her current endorsement deals include Japanese sporting goods manufacturer – Yonex, Japanese food company – Nissin, watch manufacturer – Citizen and the Japanese equivalent of HBO – Wowow.